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Smiths is New Zealand's electrical and technical product specialist, with a dedicated and knowledgeable team that deliver year on year growth for some of New Zealand’s most recognised brands.

We manage sales and distribution of local and international brands from factory to customer utilising our in depth understanding of NZ’s unique trading dynamics, providing value to our brand owners and clients. In fact, almost every household and business in New Zealand is utilizing a product imported by Smiths.

27 Years in Business
27 Years in Business
Distributor of Local &  <br>National Brands
Distributor of Local &
National Brands
Industry Leading Customer & Technical Support
Industry Leading Customer & Technical Support
Overnight Delivery<br> Nationwide
Overnight Delivery

Building brands in multiple channels is what Smiths do best

Smiths work with supplier management to build a business platform for growth and profitability, allowing brand owners to focus on production/quality/delivery whilst trusting Smiths to get their products into customer hands.

Outcomes delivered:

Product technical support

Focus on customers

Presence in store

Manage end to end customer support

Optimal distribution

Trusted Partners

As a trusted supplier to our customer segments for over 27 years, leverage our brand and reputation to support your products.

Supply Chain

Optimal supply chain planning from our expert team ensures consistent stock availability nationwide.

Technical support

Industry leading support for every product we sell ensuring rapid response times for end point customers.


Expert team of category specific sales and merchandising professionals with industry knowledge that delivers results.

Our people are what makes Smiths a successful business.

At Smiths we pride ourselves on having a strong family culture at our core, where our team feel supported, respected and valued.

Senior management team with extensive sales and distribution experience

Technically focused national Sales team, all with strong relationship building skills

Independent board of directors ensure best practise governance is applied

What Our Customers Say

“Smiths have been our distribution partner in New Zealand for the last 3 years.

Both personally and professionally they’re excellent to deal with, well managed and efficient. With strong technical and market knowledge the relationship has grown year on year and we’re more than satisfied with the results.

We highly recommend Smiths if you’re looking to develop your product range in New Zealand and the Pacific.”

Ed Wilson, MD I Backer Wilson Elements

Currently in the New Zealand market? Have you considered changing to a distributor service model?

Smiths will walk you through the options available to deliver the right service model, there is no out of the box solution when it comes to your brand. It takes careful discussion and planning to understand the right route to market that delivers the greatest success and value to your business.

Benefits of joining Smiths

Reduced head count

Improved cash flow

Business simplification

Greater focus on strengths

Contact us today

Ben Nicholson

General Manager

blair brookes

Supply Chain Manager

Kieran Lockie

Sales Manager